Compare formats

PNG is lossless and great for sharp edges + transparency. JPEG is usually much smaller for photos but is lossy and has no transparency.

PNG is a classic lossless format; WebP is modern and often much smaller while still supporting transparency.

JPEG is the universal photo standard; WebP often delivers similar quality at smaller sizes and can also support transparency/animation.

JPEG is fast and universal. AVIF can be significantly smaller at similar quality, but encoding is slower and compatibility can require fallbacks.

WebP is a solid modern default. AVIF can beat WebP on photos for file size, but it’s slower to encode and sometimes needs compatibility planning.

If it moves, MP4 is usually dramatically smaller than GIF for the same animation, with smoother playback and better compression.

MP4 is the compatibility king. WebM can be smaller and is great for web-first delivery, but you may want MP4 as a fallback.

HEIC is common from phones and efficient, but it’s not web-native. JPEG is universally supported and safer for sharing and delivery.

SVG is vector and stays crisp at any size. PNG is raster and best for pixel-based assets like screenshots or when you need a bitmap output.