Optimize AVIF for the web
High-compression modern image format that can beat WebP on size at similar quality.
Last updated: 2026-03-18
To optimize AVIF images, run npx optimo image.avif. Optimo applies format-specific ImageMagick-powered compression that typically reduces AVIF file size by 15–40% without visible quality loss. The original file is kept if the output is not smaller.
Command
Start here. Run optimo on a image file:
npx optimo image.avif
Tip: add --dry-run to preview changes.
When to use AVIF
- high-volume sites
- photo-heavy pages
- performance budgets
Trade-offs
- Slower encode
- Some older clients may not support it
Related formats
PNG
Lossless image format with sharp edges and great support for transparency.
JPEG
The classic photo format: widely supported, good quality-to-size for photographs.
WebP
Modern image format with great compression and broad browser support.
HEIC
A common camera output format (especially Apple devices) with efficient compression.
JPEG XL
Next-gen image format designed for high quality and efficient compression.
GIF
Legacy animated image format that is still widely used for simple loops.
SVG
Vector format: crisp at any size and excellent for icons and illustrations.
Related conversions
More for AVIF
Frequently asked questions
- How do I optimize AVIF files?
- Run "npx optimo image.avif" in your terminal. Optimo applies format-specific ImageMagick-powered compression that reduces AVIF file size while preserving quality. The original file is kept if the optimized output is not smaller.
- Is AVIF optimization lossless?
- By default, optimo uses lossless optimization for AVIF. For additional compression, add the --lossy flag to allow minor quality trade-offs for significantly smaller files.
- What tools does optimo use for AVIF?
- Optimo uses ImageMagick, MozJPEG, and SVGO (depending on format) under the hood with format-specific settings tuned for AVIF files.