Optimize MP4 for the web

The most compatible web video container; a safe default for delivery.

Last updated: 2026-03-18

To optimize MP4 videos, run npx optimo video.mp4. Optimo applies format-specific FFmpeg-powered compression that typically reduces MP4 file size by 15–40% without visible quality loss. The original file is kept if the output is not smaller.

Command

Start here. Run optimo on a video file:

npx optimo video.mp4

Tip: add --dry-run to preview changes.

When to use MP4

  • web embeds
  • product videos
  • social clips

Trade-offs

  • Encoding choices affect quality/size heavily

Related formats

Related conversions

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Frequently asked questions

How do I optimize MP4 files?
Run "npx optimo video.mp4" in your terminal. Optimo applies format-specific FFmpeg-powered compression that reduces MP4 file size while preserving quality. The original file is kept if the optimized output is not smaller.
Is MP4 optimization lossless?
By default, optimo uses lossless optimization for MP4. For additional compression, add the --lossy flag to allow minor quality trade-offs for significantly smaller files.
What tools does optimo use for MP4?
Optimo uses FFmpeg under the hood with format-specific settings tuned for MP4 files.